Old pastures turned fancy neighborhood
Walk back to Fillmore Street and continue until Union Street. This is the center of the Cow Hollow neighborhood; a place where cows used to graze and an old fishermen's village that is now known for its spas and Pilates studios, fine dining and boutiques hidden in old mansions. Definitely worth a short stroll!
A stop at shoe heaven
Don't miss to stop at Freda Salvador, San Francisco's coolest shoe concept store. Run by Megan Papay and Christina Palomo-Nelson, you'll find unique, high-quality designs here.
Freda Salvador // 1782 Union St // Mon-Sat 11am-6pm, Sun 12pm-5pm // website
Marina & Chestnut Street
Preppies, polo shirts and an old movie theater
Go back to Fillmore one last time and continue towards Chestnut Street. Once there, take a left turn and you'll be on Marina's main street. Marina is San Francisco's beautiful, young, fit, and preppy neighborhood. While black skinny jeans and flannel shirts are Mission's uniform, people in Marina wear yoga pants with expensive bags and polo shirts with yachting shoes. There is a flourishing party scene here on Fridays and Saturdays, followed by delicious Sunday brunches in the many restaurants.
Some would say this part of town lacks variety, so love it or leave it. We still enjoy it here, thanks to Marina's proximity to three beautiful San Francisco spots: Crissy Field, the Palace of Fine Arts and the Golden Gate Bridge. The iconic 50s movie theater 'Presidio' is located here as well.
Locally produced shirts
Marine Layer produces super soft and great quality cotton shirts that are made in San Francisco. Marine Layer is very California and their clothes make for some great souvenirs.
Marine Layer // 2209 Chestnut St // Mon-Sun 10am-7pm // website
Palace of Fine Arts
A great place to take a break and enjoy some sights
Built for the World Expo in 1915, the Palace of Fine Arts is a good spot to take your first break and take some tourist-y pictures – or to just watch other people taking them. Greek inspired architecture, a calm water pond and green meadows were made for enjoying the midday sun.
Palace of Fine Arts // 3301 Lyon St // website
This small kiosk at the Marina is San Francisco's most beloved donut shop. Stock up on some sugar, we still have a long day ahead of us. Note that the shop is sadly closed on Mondays!
Dynamo Donut // 110 Yacht Road // Tue-Fri 8am-1pm, Sat 8am-4pm, Sun 9am-4pm // website
Crissy Field & Golden Gate Bridge
A long, beautiful walk along the water
DRESSING THE PART
Want to dress like a San Franciscan? Put on comfortable shoes, you'll climb a lot of hills. And leave the glamour at home. Both girls and boys here dress comfy and functional.
Dark Star – The Grateful Dead
Lust for Life – Girls
Coma Summer – Weekend
If we would only have one hour to spend in San Francisco, this would be the place to do it. Crissy Field is just amazingly beautiful. The beach, the ocean, and – towering above all – the majestic Golden Gate Bridge. You cannot take your eyes of her. This is going to be quite a long walk, but just take your time and soak in the beauty of the city.
Walk all the way up to Warminghut Cafe. Just behind the building, Marine Drive leads you back to Marina. Take that street to have an amazing view of Crissy Field with the city in the background. Afterwards, walk back onto Crissy Fields and continue to enjoy the sights.
An old military base with a new purpose
From Crissy Field, find your way through Marina's pretty roads to Presidio. This old military base has been turned into offices and apartments. Take a short stroll and then take the bus 43 that will take you to Haight Ashbury.
Sparrow Bar & Kitchen
Local ingredients done right
Exit the bus at the Haight St & Clayton Street stop: it's lunchtime! And Sparrow is the perfect place for it. This restaurant on Haight Street offers a constantly changing menu full of inventive dishes that utilize local ingredients. It's a great spot to have brunch, lunch and dinner or to just enjoy some wine and a cheese plate in the backyard.
Sparrow Bar and Kitchen // 1640 Haight St // Tue-Fri 12pm-3pm & 6pm-10pm, Sat/Sun 10am-2.30pm & 6pm-10pm // website
Where the Hippies hang out
Time to explore the neighborhood. This is were flower power was born, where Janis Joplin penned her songs, where head shops selling smoking paraphernalia are a common sight, and where a new generation of young hippies still hang around and play music.
It can get a little dirty here on Haight Street, but the area definitely has tons of charm. It's also a Mecca for vintage clothes lovers and skateboarders, and there are some nice restaurants and a few design stores.
Walk the Haight, try on some 50s, 60s and 70s suits or dresses, and listen to the music.