12hrs in San Francisco

The City by the Bay is on its best behaviour in our 12hrs in San Francisco guide. Explore it with us!

San Francisco

San Francisco is the cultural center and a leading financial hub of The San Francisco Bay Area and Northern California. It is known as the birthplace of Hippie life in the 1970s and is an important center of gay life in the U.S. 

Population (metro area): 4.5 million
Currency: Dollars ($)
Language: American English


The City by the Bay, she really has it all (and sometimes even a little bit more). San Francisco's steep hills and colorful streets are home to a special and diverse mix of people and cultures, arts and businesses, music and food. Weathered Hippies are enjoying Sundays in the park right next to young professionals, while hipsters and skaters are patiently waiting for their favorite cold drip coffee in the same, never-ending line.

It's a city of visionaries. And it doesn't matter if they are cooking up new, world-changing technologies or celebrating old craftsmanship. It feels natural and like no contradiction here to enjoy freshly baked artisanal bread and to simultaneously Instagram it to the world. San Francisco ties it all together, the old with the new, in front of an amazing scenery. 

With the Golden Gate Bridge, the hills and the ocean in the backyard, it's truly one of the most beautiful cities we have ever seen. And when 'Karl the Fog' rolls in, it gets even more magic. Big and small parks, cool shops, great food spots and vibrant neighborhoods are a great way to skip the tourist crowds at Fisherman's Wharf and downtown, and to experience San Francisco as a local. So if you are going to San Francisco… put your most comfy shoes on, don't forget a scarf and let's go explore the City by the Bay for 12hrs!



Hotel Tomo

A cool and affordable boutique hotel in the middle of Japan Town
Japan Town
Japan Town
Hotel Tomo
Hotel Tomo

While most hotels are located in San Francisco's downtown, we take a different approach and spend the night in Japan Town. Hotel Tomo is a perfect starting point for our tour. This cool hotel offers boutique-style ambiance at an affordable price. Upper Fillmore, the main food and shopping destination for the wealthy inhabitants of Pacific Heights, is just a short walk away. A bonus for music fans: the epicenter of San Francisco's jazz scene is just three blocks away. 

Before you start your day, remember to take a light jacket and scarf with you. We really mean it! Even if warm sunrays wake you up in the morning, afternoons here tend to get really chilly and windy. 

Hotel Tomo // 1800 Sutter St 77 // website




A French bakery or an All-American breakfast to start the day
The Grove
The Grove

Let's walk towards Upper Fillmore and grab some breakfast before we hit the hills. There are plenty of breakfast options here. But today, we are choosing a place with lots of history and the most amazing pastries. La Boulange is a San Francisco institution. By now, many neighborhoods have their own La Boulange store, but this small one on Pine Street was the very first to open. Sit in the middle of the bakery workshop and inhale the amazing smell of freshly baked bread while you have breakfast. 

If you prefer an original American breakfast instead, The Grove is the place to go. Woodsy cabin feel and an All-American menu will satisfy your hash brown and scrambled egg cravings. They also serve the best hot chocolate near and far. 

La Boulange // 2325 Pine St // Mon-Sun 7am-6pm // website

The Grove // 2016 Fillmore St // Mon-Thu 7am-11pm, Fri 7am-11.30pm, Sat 8am-11.30pm, Sun 8am-11pm // website



Upper Fillmore

Fillmore Street has tons of great shops, time to explore a few of them
Steven Alan
Steven Alan

This part of Fillmore Street is sprinkled with some great interior design stores, clothing shops, restaurants and galleries. Walk up the street towards Union Street, take a stroll and explore a bit. We like to stop at Steven Alan for nice women's and menswear, at Nest for some unique jewelry and gifts, visit Zinc Details for signature home decor, Crossroads for stylish second hand clothes and love to get lost between the wooden aisles full of books at Browser Books.

Steven Alan // 1919 Fillmore St // Mon-Sat 11am-7pm, Sun 12pm-6pm // website

Nest // 2300 Fillmore St // Mon-Fri 10.30am-6.30pm, Sat 10.30am-6pm, Sun 11am-6pm // website

Zinc Details// 1905 Fillmore St // Mon-Sat 10am-6pm, Sun 12pm-6pm // website

Crossroads //1901 Fillmore St // Mon-Sat 11am-8pm, Sun 11am-7pm // website

Browser Books // 2195 Fillmore St // Mon-Sun 10am-10pm // website



Alta Plaza Park

Soaking up the view of the city
Alta Park
Alta Park
Alta Park

Once you arrive at Washington Street, take a left turn. That'll lead you directly to Alta Plaza Park, the first amazing view of many more to come on this day. Walk up and soak in the scenery. 

Alta Plaza Park // open sunrise to sunset // website