Soho House Berlin, the private club with houses in cities like London, New York, Chicago, Miami and Istanbul, just added a retail space to its property, and it’s glorious. Simply called ‘The Store’, it’s a place for art installations, reading, eating and, of course, shopping.
The Store is curated by Brit Alex Eagle, and her exquisite (yet very expensive) taste shines through. On Sale in the 2.800 square meter space are fashion brands like Jil Sander, Balenciaga, Lemaire and The Row, there’s a section with beautiful homeware, jewelry and high-end beauty products. An area of the store called Library sells a great selection of art books and magazines. There’s a cafe, too, offering healthy food (and no alcohol). Originally only accessible to members of Soho House, The Store is now open to the public.