This is our very first Journal entry for a location in New Zealand, and what a cool place it is we are writing about today. The Shelter, a new concept store envisioned by New Zealand designer Vicki Taylor, opened its doors last September. It’s a shared contemporary space that houses a carefully curated selection of new and established brands, both from New Zealand and abroad.
They include Maison Martin Margiela, Danish avant-garde brand Barbara i Gongini, Canadian jewelry designer Arielle de Pinto and local brands such as Jimmy D, Monday’s Child from Christchurch and Vicki Taylor’s own brand, taylor. All the brands featured complement each other with a directional uniqueness. The majority of brands manufacture in their own country.
In its beautiful big space, The Shelter also features homeware from Foxes Den, an on-site café and bikes from tokyobike.
Vicki Taylor has had the concept for The Shelter for many years, and was waiting for the right location and time to present itself for her to realize her vision. She explains the concept like this: ‘The idea is that you can access design-led versions of all your lifestyle essentials at The Shelter. Food, clothing and homeware are all delivered to create a sophisticated and creative environment for discerning shoppers. The Shelter shopper is intellectual and appreciates beautifully designed things. She or he wants to discover new brands, and doesn’t necessarily want everyone to know where they’ve shopped. They seek out the young designers of tomorrow.’
The Shelter // 78 Mackelvie St // Ponsonby // Auckland //
Mon-Thu 9.30am-5.30pm, Fri 9.30am-6pm, Sat/Sun 10am-5pm // website
Images // Won Kim (6), Sam Lee (7)