Yes, this is an advertising stunt by a big beer company. But while watching this video, we just couldn't help but smile. The idea is just too good:
Heineken put up a 'Departure Roulette' in the check-in section of JFK airport. People who dared to push the big, red button got a (more or less) exotic location randomly assigned to them – think Laos, Thailand or Portugal – and won a trip there. The catch? They had to cancel their original plans and leave for their new destination right then and there.
Would you dare to push that button? If so, where would you be hoping to end up?