Brooklyn goes hard – in Paris!


One of our favorite labels, Brooklyn We Go Hard (BWGH), just opened their very first store in their hometown Paris. The guys behind the brand create casual designs for men. The results are sweaters, shirts, or even camera straps with beautiful prints or small, funny details.

The first physical BWGH store is a pop-up boutique at Les Docks in the Cité de la Mode et du Design at the Seine, featuring walls and floors in Yves Klein-blue, raw cement pillars, and lots of space for all of their collections. It's open from today until September 30th.

If you want to know what to expect in there, have a look at their collection on the BWGH website and see more images from the store in our slideshow above.

BWGH Pop Up Store, Les Docks – Cité de la Mode et du Design, 34 Quai d'Austerlitz, Paris, Wed-Sun 12am-8pm, Website